PURLs

PURLs are Personalised URL marketing campaigns. I have worked as lead technical on delivery of over a dozen campaigns, freelancing through Auckland ad agency Creative Bank & digital partner WebDM (now part of ICE Interactive). This includes HTML/CSS skinning from supplied PSD files, database management, manipulation and upload, video manipulation & embedding, jQuery and Javascript, HMTL email delivery, and a comprehensive knowledge of the PURL delivery system, at Mindfire.com.

The basic principle of PURL campaigns is a hardcopy or HTML promo, delivered to a mailing list database. Each promo email or flyer has a unique URL (ie; www.nickhouldsworth.anywebsite.com) linking to an online mini website to capture user data or promote a product.